Press material

"Herrgottsbscheißerle" (Maultaschen), the Stuttgart Ballet, Bosch, Ritter Sport, Porsche, Otto Dix, Stihl, Le Corbusier, GinSTR, Kärcher, Kessler, Mercedes, Oskar Schlemmer, the Television Tower, Wulle, Die Fantastischen Vier, Hugo Boss – these are just a few of the many names that have left their mark on the Stuttgart Region and made it what it is today.

The name of Stuttgart derives from "Stuotgarten", the stud farm said to have been founded by Duke Liudolf of Swabia in 950 A.D. To defend it, the Old Palace was built, which since 1949 has housed the Württemberg State Museum. The New Palace was the residence of the kings of Württemberg up to the middle of the 19^th century. Today the building contains ministries of the Baden-Württemberg state government and state reception rooms. Palace Square is where the city's heartbeat can best be felt. Just by turning once on your own axis, you can see many of the city's main attractions: a synthesis of medieval, baroque, classical and contemporary architecture, Stuttgart's characteristic hill slopes, views of the vineyards, the Mercedes Star on top of the station tower – and overlooking it all a symbol of Stuttgart's inventive genius – the Television Tower.

For Car Enthusiasts
The Stuttgart Region is the cradle of the automobile – and thanks to the Mercedes-Benz Museum and the Porsche Museum a mecca for automobile fans from all over the world. The Mercedes-Benz Museum is a living testimony to the over 135-year evolution of the automobile and the Mercedes-Benz brand. It documents automotive and contemporary history from the world's first patented car to the hydrogen-powered vehicles of the future. At the Porsche-Museum more than 80 vehicles illustrate the history of this sports car producer. Another automotive highlight is the Motorworld Region Stuttgart in Stuttgart-Böblingen. The complex, consisting of a design hotel, an event venue and an exhibition, is a stylish setting for all kinds of activities on the theme of classic cars. The automobile pioneer Gottlieb Daimler was born as the son of a baker in Schorndorf in the year 1834. His Birthplace is now a museum and gives personal insights into the inventor's cosmos.

For Culture Lovers
The 26-m-high glass cube of the Museum of Art is a work of art in its own right. It owns a world-famous collection of works by Otto Dix, including the "Portrait of the Dancer Anita Berber" and the "Metropolis" triptych. The State Gallery's postmodernist Stirling building is an eye-catcher on Stuttgart's so-called 'culture mile'. One of Germany's most popular art museums, its treasures include Oskar Schlemmer's "Figurines from the Triadic Ballet" from the early 1920s and the Joseph Beuys Room, which the artist installed himself. The Weissenhof Estate in Stuttgart is an important testimony to the Bauhaus style of architecture. Conceived by 17 architects in 1927 for the Werkbund exhibition "Die Wohnung" ("The Dwelling"), its two Le Corbusier houses are now a UNESCO World Cultural Heritage site. The Stuttgart State Theatres, Europe's largest triple-branch theatre ensemble, are the city's cultural flagship. The award-winning Stuttgart State Opera provides new impulses for contemporary music theatre, dance enthusiasts associate the Stuttgart Ballet with great names such as John Cranko and Marcia Haydée, and the Schauspiel Stuttgart theatre company is often in the public eye as one of the most innovative in German-speaking theatre circles. As the birthplace of German Hip-Hop, the Stuttgart Region has a diverse and innovative music scene. The annual jazzopen Stuttgart, the Stuttgart Music Festival or the Ludwigsburg Festival are outstanding examples of this. 

For Epicures
Stuttgart's cityscape is defined by the vineyards which stretch into the centre of town. This wine-growing region with a long tradition has many great "Wengerter" (vintners). Their wines have won many awards and appeal to the taste of wine lovers and experts alike. Much of the wine produced here is also drunk locally, for example in the traditional "Besenwirtschaften" ("broom taverns") – temporary wine taverns serving only the wine growers' own wines and delicious Swabian food. You'll find all you need to know about the history of wine growing at the Stuttgart Museum of Viniculture. Down-to-earth Swabian dishes and exquisite starred cuisine are equally at home in the Region. "Maultaschen" (filled pasta) or "Gaisburger Marsch" (a savoury hotpot) are just two of the classic regional specialities. For starred fine dining there is a wealth of starred restaurants – with seven in Stuttgart alone, and 14 more in the Region. Traditions are also kept alive at the annual festivals: the Cannstatt Beer Festival has become one of the largest public festivals in the world. The focus here is on the huge beer tents of Stuttgart's breweries. The Stuttgart Wine Festival and the Fellbach Autumn Festival are just two of the many wine festivals, and in the weeks of Advent there are countless atmospheric Christmas markets. 

A Look at the Region
The area around Stuttgart stands out with its medieval charm, baroque elegance and famous men of letters. Nowhere else are there so many well-preserved half-timbered buildings as in the medieval town of Esslingen. The city of Ludwigsburg boasts Germany's largest baroque palace complex. Ludwigsburg Palace (1733), also known as the "Swabian Versailles" consists of 18 buildings and is surrounded by a 32-hectare park. The Galerie Stihl in Waiblingen and the Kunsthalle Würth present outstanding art collections and no less interesting temporary exhibitions. The Museum of Modern Literature and the National Schiller Museum in Marbach am Neckar are the only buildings in the world to be devoted exclusively to exhibitions of literary works. In Göppingen the Märklineum presents on an exhibition area of 2,000 square metres products from the whole of the firm's past and documents the history of the company Märklin. A special highlight is the 200-square-metre model railway layout, which can be accessed on two levels. 

Additional information on the Stuttgart Region under www.stuttgart-tourist.de

The successful Stuttgart Citytour has long since established itself as a tourism flagship and has high symbolic significance in Stuttgart with its red Mercedes-Benz buses and the red electric bus. Passengers can get to know the city on three classic circular tours with the hop-on/hop-off system.

The red, open-top Mercedes-Benz double-deckers invite guests to enjoy a city tour with a difference in the birthplace of the automobile. The hop-on/hop-off principle allows you to explore the city at your own pace with the Blue and Green Tours.
The Blue Tour (introduced in 2014) lasts around 100 minutes and takes in Stuttgart's most important places of interest – Palace Square, the Mercedes-Benz Museum, the vineyards and the Weissenhof Estate. The Blue Tour circuit has nine stops.
With the Green Tour you take to the hills. Since 2017 the red, open-top double-decker buses have been touring the south and west of Stuttgart. There are eight stopping points on the approximately one-hour circular tour, where you can get off and on as you please. The Television Tower, Stuttgart's main landmark, is also part of this Citytour route. The Green Tour is in operation from end of march to beginning of November.

The departure point and terminus of both tours is the "i-Punkt" Tourist Information, Königstraße 1a (opposite the main railway station). During the tours the audio guide provides a very special listening experience. The audio guide is available in eleven languages (including German and Swabian). Audio drama scenes introduce passengers to the history of the city, and the youngest guests will love the special children's channel (in German only). The tour therefore not only gives tourists from Germany and abroad, but also the inhabitants of Stuttgart and the surrounding region the opportunity to get to know the state capital from a completely new angle. There's also an attractive new addition to visiting the tourist highlights in the form of gastronomy options along the routes.

Since April 2020 the seasonal Stuttgart Wine Tour has been cruising through Stuttgart's wonderful vineyard landscapes. Lasting approximately 35 minutes, the Wine Tour can ideally be combined with the Blue Tour, as it's easy to switch to the electrically-powered bus at the Mercedes-Benz Museum stop. Wine and nature lovers can get on and off as they please at nine stopping points to visit various wineries, the Stuttgart Museum of Viniculture or the Royal Burial Chapel on the Württemberg. After completing the Wine Tour they can continue their trip with the Blue Tour – but of course the Wine Tour is also a separate tour in its own right.

The idea for the Stuttgart Citytour came from the Stuttgart-Marketing GmbH. It is also responsible for the route, marketing and sales, in cooperation with the organiser, the Stuttgart Citytour company Willms Touristik GmbH & Co. KG.

The 24-hour tickets for the Stuttgart Citytour can be bought from the Stuttgart-Marketing GmbH: at the "i-Punkt" Tourist Information, Königstr. 1a, the Tourist Information at Stuttgart Airport, Level 2, Terminal 3, the Customer Service Department under Tel. +49 (0)711/22 28-0, by e-mail at touren@stuttgart-tourist.de, online under www.stuttgart-citytour.de, or on the buses.

This is the forerunner of all television towers and is regarded as an aesthetic and architectural masterpiece: the SWR TV Tower Stuttgart. Built 60 years ago, it is today one of the city's main landmarks. At the time of construction, many of Stuttgart's inhabitants had their doubts as to the stability of this first tower to be built using reinforced concrete.

The original plans for a television tower were for a functional steel lattice mast on top of the 483-metre-high hill known as the Bopser. However, the famous Stuttgart bridge builder and structural engineer, Professor Fritz Leonhardt, proposed a concrete construction instead. Not only was the structure itself an innovation, but so, too, was the idea of using the tower for tourism and catering purposes. Much later than scheduled, the tower, with an observation deck in an almost circular cylindrical pod, was officially opened on 5th February 1956. The costs of building, 4.2 million DM, were recouped within five years by the takings in admission charges. The tower is one of the most outstanding cultural monuments in the Stuttgart Region. Visitors can admire the magnificent views from its two-tiered observation deck at a height of 150 metres above ground. No other location in Stuttgart provides such wonderful tele-vision in the true sense of the word, with sweeping views over the Neckar Valley with its vineyards, the Swabian Alb, the Black Forest and the Odenwald.

"Leonhardt's" is the name of the Television Tower's restaurant, which offers regional Swabian cuisine at the foot of the Tower. In the summer months the beer garden is ideal for eating outdoors. The Panorama Café – less down-to-earth – serves coffee and cakes during the day at a height of 147 metres, while in the evening guests can enjoy Stuttgart's night-time panorama over a cool drink.

Since it was built, the SWR TV Tower Stuttgart has been imitated all over the world. One of its "twins" can be seen in Johannesburg. Nevertheless, the Stuttgart model with its harmonious proportions remains unique.

UNESCO World Heritage candidate: In December 2023, the SWR TV Tower in Stuttgart was, as one of two proposals from Baden-Württemberg, included on the German tentative list for UNESCO World Heritage status.

Additional information under: https://www.fernsehturm-stuttgart.de/en/

The "i-Punkt" Tourist Information at Königstraße 1a, the Tourist Information at Stuttgart Airport and the mobile i-Bike are the first ports of call for Stuttgart's inhabitants and international visitors alike. Here, the “i-Punkt” team has tips and suggestions galore – and in all the most important languages: German, English, French, Italian, Spanish, Catalan, Portuguese, Greek, Albanian and Dutch.

Services:

• Tourist information on places of interest
• Individual and multilingual visitor assistance
• Tickets for city walks and guided tours
• Hotel accommodation service
• StuttCard Discovery Tickets
• Advance ticket sales and tips for events
• Stuttgart souvenirs and culinary specialities, wines and spirits from the region
• Travel advisory service and information on bus and rail connections in and around Stuttgart.
• Departure and arrival point for the Stuttgart Citytour ("i-Punkt")
• VfB Fan Shop (fan merchandise and VfB tickets) and Ritter Sport Shop ("i-Punkt only)
• DB (rail) ticket sales (Airport Tourist Information only)

Since 2014 Stuttgart's "i-Punkt" has held certification from the German Tourism Association (DTV) as one of Germany's most up-to-date tourist information centres. Thanks to its ideal location directly opposite the main railway station and its ability to provide fast, transparent, tailor-made information, it is popular with visitors and locals alike. One of its highlights is the over 10-metre-long touch wall, which also gives insights into the tourism options in the Stuttgart Region.

At the "i-Punkt" priority is given to an assortment of goods which are typical of the region. This is why delectable, world-famous RITTER SPORT chocolate made in Waldenbuch, or delicious Hochland coffee beans are on sale here. Fans of the local VfB-Stuttgart football club will find plenty to interest them here at the VfB Shop, too.

At the Tourist Information at Stuttgart Airport, visitors from all over the world will find a modern presentation of offers from the Region. Touch screens give them the opportunity to access information independently to meet their own particular requirements. Printed matter and personal advice on tourism offers in the Stuttgart Region are geared to the specific needs of foreign, domestic and regional guests. Also at the Tourist Information there's the "Culture Sofa". Conceived as an information platform, it invites culture enthusiasts to acquire more information on cultural events such as performances, art exhibitions or festival programmes.

Since October 2019 the "i-Bike" has been providing visitors to Stuttgart with information on the city's tourist attractions. This striking, three-wheeled mobile information centre can be found from Thursday to Saturday on Palace Square during the warmer months – and sometimes also in winter, depending on the weather. On board: city maps in several different languages and various brochures, including information on the StuttCard, the Stuttgart Citytour and bookable guided city walks and tours. The bright red i-Bike is not only an eye-catcher but also shapes the cityscape. One of its special extras is the table with a large plan of the city – ideal for getting your bearings and planning your visit.

In addition to the two "i-Punkt" information centres, the Stuttgart-Marketing GmbH also provides information on offers in the Stuttgart Region in the foyer of the Television Tower. The modern presentation area – with monitors and touch screens – is intended to whet visitors' appetites for more of the region's tourism highlights.

The MHP Arena Stuttgart, home to VfB Stuttgart and an emotional soccer stronghold, has always been a symbol of top-class sport made in Baden-Württemberg. Thanks to the recent modernization for the 2024 European Football Championship, it has now also developed into a top location for events and functions that is probably unique in this form. The new MHP Arena event location shines and scores with its versatility, innovative technology and sustainable construction, operating and catering concept.

The 2024 European Football Championship will once again bring top international soccer to the Neckar. Five matches of the top tournament will be played in the MHP Arena and the images of cheering fans and a state capital in soccer fever will once again go around the world as they did during the 2006 summer fairytale. At the heart of it all will be the arena, which has been extensively renovated and modernized since 2022 during ongoing match operations and which, despite being over 90 years old, will look fresher and more attractive than ever after completion - simply ready for another major highlight in the internationally renowned sports city of Stuttgart.

While the MHP Arena has its roots in sport, it is increasingly being recognized as a first-class event location. Open-air concerts, congresses, company celebrations, meetings, lectures in the stands or even a champagne reception on the pitch all find their place here, supported by state-of-the-art technology such as the newly designed and ultra-modern reception area, a modular room concept and a dedicated event team.

The renovation of the MHP Arena Stuttgart, which incidentally has provided more than 7800 square metres of event space, not only marks a step towards modernization, but also a leap into the future as a leading event venue in the region. With a wide range of event options and an incomparable ambience, the arena will continue to play an important role for events of all kinds that are intended to be an unforgettable experience. It is and will remain the sporting heart of the NeckarPark in the 21st century and at the same time position itself as a cultural and social center in the city of Stuttgart.

The focus during the conversion was on sustainability: a conscious decision was made not to build a new facility but to convert the existing one, which is technically more complex - and to do so with a holistic approach that has never been taken before in sports facility construction. Around 90 percent of the concrete used consists of recycled building materials from the demolished grandstand structure. The concrete was recycled in the immediate vicinity of the construction site, thus greatly reducing the C02 footprint of the construction project. The technical equipment was also deliberately designed with energy efficiency in mind, for example by converting the arena lighting, including floodlights, to LED technology. A photovoltaic system will also soon adorn the striking roof crescents of the stadium. In addition to the equipment, new, environmentally friendly and resource-saving approaches are also being taken in terms of operation: whether in terms of catering with a strong regional approach, waste reduction on event days or new approaches to visitor mobility.

But what kind of space can visitors to the arena actually expect?

The new Porsche Tunnel Club is the absolute highlight of the MHP Arena and is the only one of its kind in the world. This most exclusive of the three VIP areas is located right in the heart of the main stand and offers an impressive ambience for exclusive events. With space for up to 215 guests, surrounded by an impressive LED wall, visitors can experience the VfB players' match day up close. This special experience is rounded off by exquisite culinary accompaniment.

However, the Mercedes-Benz Business Center is not the only place with a new look: The MECHATRONIK Württemberg Lounge in the Untertürkheimer Kurve, with its new design elements and features, opened its doors in February - a reminiscence of the eponymous Württemberg, of which there is a wonderful view from the magnificent open-air terrace. Meanwhile, Club 1893 awaits visitors in the opposite stand. The new name will be followed by a modernized interior from the summer. In addition, the catering offer in both areas will be gradually expanded.

The media center of the MHP Arena also shines in new splendor after the renovation. Covering over 340 square meters, it offers space for up to 344 people and is perfect for product presentations. The highlight of the room is undoubtedly the 16-meter-long LED wall, which perfectly sets the scene for every event or product and thus ensures a lasting impression.

Up to seven parallel events with over 200 people each are now possible in the new MHP Arena. And these can be individually arranged according to the customer's wishes. Of course, the event team also offers that special white and red soccer touch if required. Be it an exclusive arena tour, a look behind the scenes of the team wing or an appearance by VfB mascot Fritzle. For the particularly adventurous, it is even possible to take to the lofty heights of Bad Cannstatt via a zipline that spans the entire roof of the arena.

VfB Stuttgart's experienced event team is always happy to provide advice and assistance and looks forward to making every event an unforgettable experience.

Contact us now and experience events on a new level!

Contact details:
MHP Arena Stuttgart
Mercedesstraße 87
70372 Stuttgart
events@vfb-stuttgart.de
+49 (0)711 55 007 600

On 12 December in Metzingen, the doors to the Moxy Outletcity Metzingen hotel were opened. On 01 February, Outletcity AG celebrated this new milestone with an evening event and opened the new Outletcity Welcome Center together with VIP guests and famous celebrities. The musicproducer, Mousse T., spun records as DJ for the music entertainment, while Frauke Ludowig moderated the evening.

Moxy Outletcity Metzingen

The fashion and lifestyle hotel is operated by Odyssey Hotel Group, a white label operator of the renowned global hotel brand Marriott International. Odyssey Hotel Group's portfolio includes 23 hotels across Europe.

The target group includes a audience interested in fashion and lifestyle, international groups looking to stay overnight after a tour of Outletcity, business guests and also visitors who are interested in exploring the region. The hotel provides everything needed for a longer stay in Outletcity and the surrounding area.

The hotel, which is located in the centre of the Outletcity, was realised by the blocher+partners architecture firm and was finished within 20 months of construction. “From an urban planning perspective, the Moxy is like a piece of the puzzle: as a hotel, it rounds off
Outletcity and enriches the customer experience. We brought the glamour and style of this special location into the interior; the lobby reflects the fashion world that surrounds it“ so Anja Pangerl, partner blocher+partners Stuttgart.

Fashion is the motto at Moxy Outletcity Metzingen. Playful, yet stylish details give the hotel a unique and individual character. Elements like spools of thread, mannequins or coat hangers are tastefully arranged and make the connection to all of Outletcity Metzingen with its unique history. At Moxy Outletcity Metzingen, style meets comfort, design and hospitality. 

The extraordinary lobby serves as the centrepiece of the hotel and is designed to resemble a fashion runway. “It is a fantastic offer for our regional and international guests. The attractive design fits perfectly in the ambience of the most successful outlet in Germany and it furthers our claim as a destination for events and experiences.” – Wolfgang Bauer, CEO of Outletcity AG.

Another highlight at the hotel is the view of the most famous international premium and luxury brands, with a close natural backdrop. Thanks to the excellent location in the middle of Outletcity, the guests don’t need to go far to reach Germany’s number one outlet.

Food & Beverage

The spacious and comfortable hotel lobby also features the Moxy Bar. Available for hotel and Outletcity guests alike, here is where modern co-working space meets urban area with table foosball, board games and community tables.

Parking

Overnight guests of Outletcity Metzingen have the option of parking their car in any of 50 VIP parking spaces, including six new charging stations for electric vehicles in the parking garage P1. These are accessible via the lobby elevator in the hotel.

High end hospitality in the heart of the city– the new Outletcity Welcome Center

The new, 600m2 Outletcity Welcome Center also calls the new building home. Guests are greeted here with an open ear for any questions alongside conveniences of all kinds. The modern look and feel is functional and cosy, achieving a warmly inviting aesthetic. 

Numerous services are available at the Welcome Center:

The Lounge
is a space explicitly for Outletcity Gold club members. These can reserve the room for a shopping break in a cosy atmosphere, while enjoying canapes and select drinks.

The Atelier
Here, guests can enjoy the pleasures of shopping privately with a professional personal assistant. In particular, the luxury brands are able to present their wares to customers. The Italian luxury brand, Prada, will be the first to decorate the space.

The Studio
This room offers an open floor plan to facilitate the reception of groups. The space is also available as a function room for external company events upon request. The room is equipped with all of the necessary peripherals such as a projector screen, microphones and sound systems.

Tax-Refund
As already available in the previous Welcome Center on Hugo Boss Platz, international guests have the option of having the VAT tax refunded on the premises.  Just as before, this service is implemented in the new Welcome Center. In cooperation with Global Blue and Planet, the VAT tax can be refunded directly to the credit card. This is excellent for guests who wish to avoid long waits at the airport.
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About

Odyssey Hotel Group
Odyssey Hotel Group, founded in 2012 in the Netherlands encompasses a distinctive portfolio of 23 hotels providing over 3,500 rooms within Europe, and 25 properties currently in the pipeline. As white label operator of respected global hotel brands, Odyssey Hotel Group leverages deep understanding of the hotel and hospitality market, and the connection with the European real estate industry. In December 2020, Activum SG joined Odyssey as the major shareholder. Odyssey Hotel Group is powered by over 750 people providing exceptional service, keeping a close eye on every detail and serving our guests with flair and ease.

Blocher partners
Founded in 1989, blocher partners has developed into a transdisciplinary planning office that successfully realizes national and international projects. Around 250 employees from 15 different disciplines, including architects, interior designers, communication specialists, graphic designers and design strategists, work hand in hand at the four locations in Stuttgart, Berlin, Mannheim and Ahmedabad (India). 

Always with the aim of finding the best design solutions for our clients' requirements.

Outletcity Metzingen
A study by the independent ecostra consulting company awarded Outletcity Metzingen as Europe’s largest outlet*. The exclusive brand portfolio of Outletcity Metzingen is presented in award-winning architecture in an authentic and urban environment. With 500 premium and luxury brands in Metzingen and on the Online Shop, top service and a well-rounded tourism programme, Outletcity takes its place as number one outlet in Germany. With 4.2 million guests from 185 nations visiting Metzingen annually, the outlet is a true international fashion metropole.

Digital offers such as the Online Shop, Outletcity App and the Outletcity Club connect the brick and mortar and digital shopping worlds to form a unified experience where the guest is the focal point.

As a family-run company, ellis EVENTS stands for unique events worldwide. ellis EVENTS has been offering full service for corporate events for 35 years. From the first idea to the final invoice, you receive all services from one single source.

We have been realizing exceptional events in a scale from 10 to 13.000 attendees in over 40 countries and in more than 160 cities worldwide.

·       Congresses & Meetings
·       Trade Fairs & Exhibitions
·       Roadshows
·       Incentives & Teambuilding
·       Corporate Events
·       Destination Management
·       Creative work & Design
·       IT & AV
·       Delegate Handling

Share your wishes and goals with us. Let’s work together to realize a successful event which you and your guests will remember for a long time.

CONNECTING THE WORLD THROUGH EVENTS