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Overnight statistics for 2019

Stuttgart tops the 4 million mark

Stuttgart’s tourism industry continues to expand and in 2019 chalked up a record result. With 4,086,683 overnight stays and an increase of 4.5 per cent compared with the previous year, it crossed the 4 million mark and achieved its best result to date for tourism in the state capital, despite it being a slacker year for trade fairs.

For the first time, October exceeded more than 400,000 overnight stays (400,886 to be exact), making it the month with the highest volume in 2019 and the most successful October ever. This excellent result is due to some extent to the Stuttgart Beer Festival and trade fairs such as Motek – the international trade fair for automation in production and assembly. By far the steepest rise in 2019, compared with the year before, was registered in the month of May, with a total of 375,585 overnight stays and an above-average increase of 25.2 per cent.

The ratio of overnight stays with German and foreign visitors in 2019 was 69:31, a similar result to previous years. There were 2,817,779 overnight guests from Germany, (predominantly from Baden-Württemberg, Bavaria, North Rhine-Westphalia and Hesse), making it Stuttgart’s most important source market, with an increase of 4.8 per cent. Growth rates for domestic visitors were somewhat higher in 2019 than for foreign guests. In the case of the latter, the volume of overnight stays (1,268,904 in all) rose by 3.8 per cent. The USA continues to be the most important foreign market for Stuttgart, with the greatest volume of 185,354 overnight stays. Last year it achieved double-digit growth (13.6 per cent). Neighbouring countries also continue to develop satisfactorily – all of them showing increased growth rates in 2019, with Switzerland leading the field. Following several years of continuous expansion, its figures rose once more in 2019 (4.8 per cent), putting it clearly in second place as a successful tourism source market with a total of 151,740 overnight stays, and thus bringing it closer to the USA. Austria ranks in fourth place with 70,329 overnight stays and a rise of 10.8 per cent, with France in seventh position (61,841 overnight stays – plus 4.5 per cent). For the first time, Italy occupies third place with 82,913 overnight stays and an above-average growth of 29.1 per cent. There was a decline in the number of British visitors, with 65,704 overnight stays / minus 7.9 per cent). The same applies to the Chinese market (63,629 overnight stays / minus 7.2 per cent). 

"Stuttgart has achieved a very favourable result, even exceeding our expectations. Despite an increase in the number of beds available in the hotel sector, accommodation providers registered an average occupancy rate of 50.7 per cent, similar to the previous year, thus maintaining an extremely high level," says Armin Dellnitz, Managing Director of the Stuttgart-Marketing GmbH.

(464 words in article)

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